Adidas starts selling shoes made entirely by robots

The German manufacturer of sportswear and footwear is reporting that the Speedfactory is ready to run at full capacity. Her machines, offline, are starting to make several sneaker models that will go on sale on October 19 this year.

At the end of 2015, Adidas started talking about the intentions to create a factory for sewing footwear without human workers, as opposed to the prospects of transferring production to Asian countries for the sake of making it cheaper. For a year and a half, we debugged the process to a level where it is not a shame to show the result to the consumer. Initially, the robot factory will produce sports shoes from the "Adidas Made For" (AM4) series.

In this series, six models of shoes are presented, which are designed taking into account the peculiarities of life in the starting six megacities of the planet. The first model: AM4LDN, will hit the London shelves on October 19th. The second in line is AM4PAR (Paris), the third is AM4LA (Los Angeles). Three more destined for Shanghai, Tokyo and New York should be expected in 2018.

The production of shoes is entrusted to robots from the Futurecraft M.F.G. series, little known to the general public. They use 3D printing technologies and sew shoes according to patterns for a specific client, taking into account his anatomical features. Something like this will look like "manual work" in the XXI century, taking into account the ubiquitous robotization of work processes. Adidas is simply carving a niche among the first and will soon launch a second similar robot factory in Atlanta.