Plastic smart cards - the golden rule of the loyalty program

If the world issues plastic cards, then somebody needs it. Personalization is what can be achieved in a relationship with a client if you offer him a plastic card. The principle of "word of mouth" also works here - after all, very often people share their discount or club cards, thereby expanding the target audience of the brand.

All these advantages were already realized at the beginning of the 20th century by pioneering inventors who began to use paper and metal cards in order to track customer accounts.

But the real era of plastic cards came in the 60s. New technologies - for example, the use of a magnetic stripe, or microcircuits, which made it possible to store data about the cardholder, and also increased the security of its use - brought such giants as American Express, MasterCard, VISA to the international market. Several more decades passed, and the practicality of such a tool was appreciated not only by banks, but also by other manufacturers of goods and services.

Useful statistics

And it is not surprising - research in 2012 showed that 22 percent of respondents constantly carry 4-5 discount cards with them. And this market is growing - after all, discounts, whatever one may say, remain one of the most effective methods of attracting and retaining a consumer.

Discounts and bonuses keep the buyer in good shape

By the way, when issuing your discount card, it is very important to correctly calculate the size and type of discount provided to the client. It can be like a fixed discount - usually 3, 5 or 10 percent. The same is free - depending on the purchase amount. Bonus cards are no less popular - they work especially effectively in supermarket or restaurant chains. Accumulating bonuses for each purchase, the client can exchange them for a free product or partially pay the cost of the service with bonuses.

Another interesting way to promote a company through plastic cards is the complexity of services. Increasingly, club and discount cards are used not only for discounts, but also provide their owners with exclusive privileges. For example, they give the opportunity to get into a nightclub for a party or take part in the drawing of a trip abroad.

Thus, plastic cards can be considered an integral part of the loyalty program, through which a closer contact between the consumer and the brand can be achieved.

Smart card is always a trump card

That is why the appearance of the card should be as attractive as possible for the client. To achieve these goals, companies use the services of designers, as well as modern methods of making cards. And there are a lot of them - from the type of printing to modern technologies. For instance. In bank cards, embossing is often used - embossing the card number. You can also choose the type of product coating - lamination or varnishing. And even such subtleties as the preference for a microcircuit in a smartcard or a traditional magnetic stripe are also available in production.

By the way, an expensive method of making a card can be partially recouped by setting a small price on it. And adding bonuses to the brand image allows the use of the card for social purposes. For example, the American Express company already mentioned by us has developed a system of red cards, a certain percentage of which is calculated for aid for AIDS patients. Such an initiative was gladly accepted by the stars, who additionally advertised the company.

In short, there are many opportunities. A small map, if used skillfully, can become an effective tool in creating an image and promoting a brand.

Where can you order? - you ask. There are many different manufacturers, but attention should be paid to the technology and durability of such products. So that they simplify the life of your customers and do not create additional difficulties.